Transforming Biosolutions

→ Transforming Biosolutions: Novonesis.

The merger of biotech leaders Novozymes and Chr. Hansen, the largest in Danish history, marks a new beginning for biosolutions: Novonesis. We developed a strategy and identity, including logo, monogram, color codes, typography and brand elements, along with environmental and spatial branding, employee merchandise, and launch materials—helping Novonesis visually show the world they are ready to revolutionize global production and consumption, establishing a whole new category in the biotech space. 

My Role Design Direction & Concept Development.

→ Unlocking the Power of Microbiology

Novonesis embodies the idea that collaborative actions can lead to major shifts in global production and consumption. Our brand captures this concept by drawing inspiration from the intricate interactions within a petri dish, where diverse organisms drive transformation together. Our design system reflects a world of interconnected elements working in harmony to create powerful change. In visual terms, the brand represents the dynamic, ever-changing nature of biological systems, where continuous interaction and adaptation drive evolution. We draw colors from natural organisms and use organic shapes to mirror the fluid, interconnected processes found in nature.

→ Credits

Agency Anomaly Global Head of Design Clara Mulligan Design Director Isabella Nogueira Senior Designers Matheus Trevisan, Kevin Hipke Brand Strategist Lachlan Willians, Lennard Fleschut Account Managers Olivia Zuccherato, Alice Labous.