Porsche Golf Circle

→ Porsche Golf Circle

A bespoke digital community designed for Porsche enthusiasts with a passion for the elegant sport of golf. Our brief was to target dividuals who value precision, technique and excellence in their pursuits - both on the golf course and behind the wheel of a Porsche car. Recognizing the parallels between the precision of a golf swing and the engineering excellence of a Porsche vehicle, our mission was to seamlessly blend both worlds together. Throughout exclusive content and curated events, members can now connect with like-minded enthusiasts, fostering a unique space where passion for both Porsche and golf thrives.

My Role Concept Development (Pitch to Final Product), Art & Design Direction.

→ Tradition Meets Modernity

Our design system is built upon the foundational equity of the Porsche brand. Infused with a touch of modernity, we've introduced a vibrant bright green that evokes the contemporary, sporty spirit of golf while paying homage to the lush green fields where the sport is played. Classy yet functional, our minimal graphic approach ensures flexibility and is future-proof. Our photographic language embodies vibrant dynamism, capturing the kinetic energy of lights to symbolize the motion of both the car and the golf ball. A blend of tradition and innovation that makes everything from digital experiences to physical applications unmistakably Porsche. 

→ Credits

Agency Sapient.Razorfish Design Director Isabella Nogueira Digital Creative Direction Imran Sheikh, Claudia Trippel  Senior Designer Katharina Boepple