Improve. Enjoy. Repeat.

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→ BMW THE 3 - Improve. Enjoy. Repeat.

Focusing on the attitude inherent to our product and target audience — who are driven by a desire for constant improvement — we developed a concept that not only pushes the brand language forward but also emphasizes the LCI's enhancements through the dynamic interplay of light and shadow. Our film narrative mirrors this storyline, showcasing characters who embody the same ethos of never-ending progression, inspired by the iconic design and new technology of the new 3 Series. The message is clear: as we pursue excellence, we spark motivation in others to do the same, igniting a ripple effect of inspiration.

My Role Lead Creative, Concept Development & Art Direction. 

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→ Credits

Agency & Production Media.Monks Senior Creative Art Director Isabella Nogueira Senior Creative Copy  Julia Timberlake Senior Creative Digital Ole Nagatis Executive Creative Director Marc Isken, Florian Schwalbe Film Director Alan Masferrer DOP Mauro Chiarello Editor Chris Zimmerman Executive Producer Nadja McAdams-Thornton Grade Company3 Music 2WEI Artwork Photographer Uwe Duettmann. 

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