A Myth in Motion

→ BMW THE 8 & The M8 - A Myth in Motion

Renowed for it's sleek and sophisticated design, The 8 Series is like a stunning and elegant creature, meticulously crafted to perfection. In contrast, it's high-performance counterpart, The M8 is like a powerful beast, famous for its agressive styling and unmatched performance. Both are extraordinarily rare, with only a few thousands made worldwide — seeing one might be a once-in-a-lifetime experience.

We were tasked with producing two different campaigns in order to show off their beauty and uniqueness. Each campaign focuses on the special character of both Series, including their three distinc models (Coupé, Grand-Coupé and Covertible). Through constant motion, focus shift and perception tricks, we invite you to join us in their mythical world for a legendary pursuit - filled with enigmatic wonder and thrill. 

My Role Lead Creative, Concept Development & Art Direction. 

→ Credits

Agency & Production Media.Monks Senior Creative Art Director Isabella Nogueira Senior Creative Digital Ole Nagatis Executive Creative Director Marc Isken Film Director Lino Russell DOP Ekkehart Pollack, Bernd Wondollek Executive Producer Daniel Thiele, Tina Preschitz  Artwork Photographer Agnieszka Doroszewicz.