A Sign of Sovereignty

→ BMW THE X5 - A Sign of Sovereignty

Commonly known as THE BOSS, The X5 claims sovereignty on any terrain, leading its category with confidence and strength. Not unlike its driver, who embodies a similar kind of sovereignty in today's modern world. The parallels between man and machine are translated into this campaign narrative, positioning our product as a metaphorical symbol of presence and control, one that breaks stereotypes by evoking respect and admiration with grace and ease.

My Role Lead Creative, Concept Development & Art Direction. 

→ Credits

Agency & Production Media.Monks Creative Director Art Isabella Nogueira Creative Director Copy  Julia Timberlake Art Director Amaia Sarriguren Executive Creative Director Christof Deutscher Film Director Mario Clement DOP Ekkehart Pollack & Pascal Remond Editor Nik Kohler Executive Producers Patrick Cahill, Daniel Thiele, Nadja McAdams-Thornton Grade Joseph Bicknell Music Plan8 Artwork Photographer Alex Rank.